What kind of message is marketed?
IMS does not believe in getting involved in your transaction, and at all times recognizes that in the end, your reputation is what’s most important. Therefore, we do not engage in gimmicky marketing, we don’t believe in voucher programs or discount coupons, and we make sure to always treat your potential customers with the utmost respect.
So how does IMS drive sales without employing all of these standard marketing tactics? Simple, we trust in our data. A high percentage of the consumers we market to are active buyers in your market. Our spin is to make their shopping experience transparent, easy and convenient. Our marketing offers these buyers the opportunity to
- receive an independent trade value for their vehicle (Black Book or Kelley Blue Book),
- get pre-qualified for financing, and
- shop your inventory and incentives.
Shoppers wanting to get a trade value are pre-qualified do so in a secure PURL-driven environment that ultimately results in real-time qualified leads.